Only a few open the emails.

A good open rate is 20% and above. If your open rate is above 20%, you are pretty fine! If not, just check the following:

  1. Are your contacts interested in what you offer?
  2. Do you use a catchy subjects?
  3. Did you have many unsubscribes and spam reports in the past?
  4. Do you send email newsletters too often?
  5. Is your email address or domain blacklisted?